Sadly all about looks and the intial press coverage which effectively downgraded the bike to an ugly duckling right from the start. Mud sticks - and even though press have changed their message to "don't worry about the looks - just get on it and enjoy" they still say it won't sell in big numbers. Honda also pretty crap at marketing this bike. I have to say that wherever I go I always get riders coming over for a look so maybe the second year sales will be higher - which, I have been told, is what happened when the VFR1200 was launched a fgew years ago and similarly panned a bit by the press.Anyway - sign up to our Forum Ride in (see post under events) and maybe you will get to see a whole bunch in one place.